Stuff4Life webinar: greenwashing
Stuff4Life Guide - free webinar series
As new regulations and guidelines governing green advertising claims come into force, Stuff4Life’s expert panel will guide you through greenwashing and how to ensure your claims stand up to scrutiny.
If something sounds too good to be true, it probably is… so goes the old adage. Plus, if your green claim is true but isn’t evidenced, don’t be surprised if it’s challenged. And the stakes just got much higher: in response to a number of issues with green advertising claims, regulators are clamping down.
Previously, a misleading advert could be banned by the Advertising Standards Authority (ASA) and the chief impact would be one of reputation, credibility and negative coverage for an organisation. Since April this year, the Digital Markets, Competition and Consumers (DMCC) Act gives the Competition and Markets Authority (CMA) new powers to impose fines for organisations breaching of consumer law. These fines can be up to 10% of an organisation’s global turnover, or £300,000, whichever is the greater.
Make sure your claims stand up - find out more on the webinar!
Webinar details:
When: 8 July 2025, 12:30-13:30, Zoom
What: Stuff4Life guide to… Green Advertising Claims
Who: John Twitchen, Stuff4Life; Jim Harbidge, Arco; David Hughes, Teesside University; Susie Tomson, Think Beyond
Why: Because this stuff is important
How: sign up here!
For more information, please contact us.
Read more about Greenwashing here (link to ASA website).