Bikes - a vehicle of opportunity

Ripened bananas are good for you

Whilst we’re always optimistic, we’re especially positive about the value of reuse and repair. Not just our work on debrand and rebrand, but especially a new report which celebrates “bikes as a vehicle of opportunity” showing (what we always knew) it’s more than just a bike.

This report, launched at the Houses of Parliament recently, was produced by Stuff4Life founder John Twitchen for resource and waste management firm FCC Environment, and builds on FCC’s annual attitudes survey which shows a ‘second-hand surge’ with 84% of Brits now buying pre-loved goods.

These reports show how valuable (and indeed how undervalued) reuse and repair is when compared to buying, using and throwing away cheap stuff, which seems to get cheaper and lower in quality every year. GEN-Z are rejecting this in favour of value as are new kids on the block, the GEN-Alphas, and we’re really pleased (as staunch GEN-Xers) that this is happening.

“Bikes deliver substantial social, economic, and environmental benefits across the UK. From helping low-income households access affordable transport, to reducing reoffending through vocational bike-repair training, and contributing to cleaner air and better access to jobs, cycling interventions offer excellent value for money and significant social impact.”

Read/download the report here.

For more information about Stuff4Life, please contact us